34% Increase in Conversion Rate:
This is How We Achieved Amazing Local Success with SEO, Content Marketing, and Google Ads for A Wedding Stage Decoration Service
A full-funnel turnaround for a wedding stage decoration service across SEO, content, paid media, and website performance.
Increase In Website Visitors
0
%
Increase In Conversation Rate
0
%
Page 1 Keyword Rankings
0
%
Client Overview:
Kilu Affairs offers wedding stage decoration services in the UK, specializing in everything from floral designs to themed wedding backdrops.
They needed to grow their online presence, attract more local clients, and convert web visitors into leads.
However, without a website, they were missing out on the local search traffic and visibility they needed to expand their business.
The Initial State: Starting from Scratch
Kilu Affairs had no website before they came to us. They had:
- No online presence to showcase their services.
- No content to attract potential clients searching for wedding décor services.
- No way to rank in local search results for high‑traffic keywords.
- No leads coming through online channels.
Their only digital presence was on social media, but that wasn’t enough to generate consistent business.
Our Plan: Building the Foundation
We worked quickly to build Kilu Affairs’ website and create a strategy to get them found online.
Here’s how we laid the foundation for their success:
Website Development:
- Built a fully functional website from scratch in 24 hours.
- Created clear service pages, easy contact options, and gallery sections to showcase their work.
Local SEO:
- Targeted local keywords like “wedding stage decoration London” and other related terms.
- Optimized page titles, meta tags, and headings for SEO.
Result:
- Increased website clicks by 402 in 6 months.
- Local rankings improved significantly, with Kilu Affairs ranking #3 for key search terms like “wedding stage decoration London.”
- Impressions grew to 33.5K, and the Click-Through Rate (CTR) was 1.2% in targeted campaigns.
Content Development:
- Published 2 blog posts per week on relevant topics like wedding stage ideas, floral arrangements, and theme decoration tips.
- Developed an FAQ section to answer common questions and improve visitor engagement.
Google Ads:
- Run Google Ads targeting local search queries for wedding decoration services.
- Used retargeting ads to bring back visitors who had interacted with the website but did not convert.
The Results (The Numbers That Matter)
Conversion Rate:
- 34% conversion rate increase
Traffic Growth:
- Visitors 0 > 3850 (+218%)
- Page 1 keyword rankings 0 > 25 (+400%)
- Time on site 0 > 2min 10sec (+378%)
Others:
- 40-50 calls monthly on average
- Ranked #3 on Google for highly competitive local keywords like “wedding stage decoration in London.”
Key Takeaways
- Local SEO is Essential: By targeting local search terms like “wedding stage decoration London”, Kilu Affairs achieved better rankings and attracted relevant traffic.
- Content and Blogs Matter: Regularly posting blogs about wedding decoration ideas and themes helped Kilu Affairs build trust and attract interested visitors.
- Google Ads Drive Immediate Results: Running targeted Google Ads brought in leads while waiting for SEO results to improve.
- User Engagement Leads to Conversions: By improving the site’s speed, navigation, and design, more visitors stayed longer and converted into qualified leads.